Investor Relations and Social Media: Analyzing the Investment

This is a topic that has been occupying my mind for several months now. There is a growing interest in the investor relations community about whether/how Social Media can be used for IR.

Basically, my point of view is that Social Media (conversation enabling tools, social networks, content sharing, and open platforms) can be a valuable and important tool for communicating with the investor community, boosting awareness among stakeholders, and increasing value for shareholders. However, it is keenly important to meld the understanding of technology and community use of Social Media with a thorough understanding of traditional Investor Relations in order to ensure strict compliance with all regulatory requirements and maximize effectiveness of the program.

We've done a lot of thinking on it at FH, merging our expertise in Financial Communications with our Social Media knowledge, and would like to offer the following webinar as part of the discussion.

Mon, Apr 26, 2010 10:00 AM - 11:00 AM CDT

This webinar will feature a discussion on the growing impact of social media on investor relations. Learn how companies of varying market caps and ownership profiles are integrating social media and digital communications to directly support business, IR and communications goals — not just because it's trendy. We'll focus on:

• Key trends driving the need for social media awareness
• When it's necessary to integrate social media and digital communications — and how much
• Balancing the digital needs of institutional and retail shareholders
• Strategies for using social media and digital communications when dealing with shareholder activists, crises and routine IR
  

Our experts will include:

• Paul Argenti, professor of communications at the Tuck School of Management at Dartmouth College and author of newly released "Digital Strategies for Powerful Corporate Communications"
• Tom Laughran, senior vice president, partner and global co-chair, financial communications and investor relations, Fleishman-Hillard

Hosted by Jack Modzelewski, president, client relations, Fleishman-Hillard.

Register at: https://www1.gotomeeting.com/register/510140609