Monday, March 10, 2008

Taking the Plunge

OK I am finally joining Twitter. I have a deep-seated revulsion towards the trendy and the ephemeral, and I worry that Twitter will be both, but I have decided to take part in a social revolution (of sorts) while it is actually happening. Normally I am very late to anything hip; music is a classic example: I just purchased the Death Cab for Cutie album, the one with “Crooked Teeth” and “I Will Follow You into the Dark.” By now I have to suppose that they are no longer considered cool, having transgressed into popularity, and are wallowing in the backlash. I did the same thing with Rage Against the Machine; by time I finally bought The Battle of Los Angeles, they had broken up. That’s better I suppose than when I went through my Bob Dylan phase—nothing like being into an artist some 40 years after his first record came out.

But I digress, which will be much easier now that I am twitting. I suspect I will become one of those zombie-like texters, oblivious to the world around as I periodically work my thumbs over my cell phone. But since I don’t have a MySpace page, or a Facebook entry, nor do I post videos to YouTube or tag content via Digg or deli.co.us, I suppose this will have to be my one serious entry into the newest world of social media. (This blog, needless to say, doesn’t count.)

I have resisted the so-called Web 2.0 for so long because my Internet, the one used for business-to-business marketing, does not seem to mesh well with these newfangled gadgets. Clearly I am no Luddite, but a healthy reserve towards the new or the hip is important in my place in the marketing world. We do not need to be early adopters, since our audience is not. Only when a technology or capability has become accepted, well-known, and widespread do we employ it on behalf of our clients.

Still, Twitter seems irresistible. Quick hits of updates; a micro-blog of near-real time. How cool is that? It’s like a web cam without pictures, and without being tied to the PC (although yes tied to the cell phone, but that goes everywhere regardless).

So I guess I will give it a try. Maybe I can be more timely than with my blog.